Marketing, sales and operations for owners in the party and event industry — built on figures measured in our own campaigns, not on market guesswork.
The budget that sustains a campaign for inflatable rentals in Brazil, what changes with the 12.5% tax, and how many bookings it has to return.
Lincoln Castro · · 5 min read The budget that sustains a campaign for inflatable rentals in Brazil, what changes with the 12.5% tax, and how many bookings it has to return.
Lincoln Castro · · 5 min read What weighs on showing children in inflatable rental ads: account risk, image release, and alternatives that still convert.
Lincoln Castro · · 5 min read Why the business profile is the cheapest channel for a rental company, what to fill in, and the cost of leaving it idle for two weeks.
Lincoln Castro · · 4 min read What changes between advertising on search and on the feed for an inflatable rental business, and which one fits the size of your city.
Lincoln Castro · · 4 min read How to calculate the radius that still turns a profit, why a R$50 fee loses the sale, and how to charge for delivery without looking expensive.
Leonardo Rodrigues · · 4 min read The real gap between launching a campaign and closing the first party rental, why it varies so much, and when switching off is premature.
Leonardo Rodrigues · · 4 min read How to calculate a party rental company's real capacity, why it is rarely capped by inventory, and what actually unlocks more calendar.
Leonardo Rodrigues · · 4 min read Equipment investment, the real cost of each party, the margin that survives and how many events per month each size of operation sustains — Brazil.
Leonardo Rodrigues · · 6 min read Where party rental leads are lost between the message and the contract, and the two corrections that move close rate without touching the budget.
Leonardo Rodrigues · · 4 min read What changed in Brazilian ad billing since 2026, how much of your budget becomes actual media, and how to recalculate without losing reach.
Lincoln Castro · · 3 min read The real cost of attendants in party rentals, the pay models the sector uses, and why staffing caps growth more than inventory does.
Leonardo Rodrigues · · 4 min read Pricing inflatable rentals with the real margin in hand, and what to answer the client who found it cheaper across town.
Leonardo Rodrigues · · 4 min read Why January through April are weak in the Brazilian party sector, what to do in September so January does not hurt, and what to sell in the low months.
Leonardo Rodrigues · · 5 min read Why two ads on the same budget deliver such different costs per message, and what changes when you swap the video instead of the budget.
Lincoln Castro · · 5 min read What a website solves for an inflatable rental company that WhatsApp and Instagram do not, what it costs, and when it is not yet the priority.
Lincoln Castro · · 4 min read 
